Coordinating with Discount Pricing Contract in a Two-level Supply Chain

نویسندگان

  • WENGUO ZHANG
  • WEI XU
چکیده

The ordering model between single supplier and multi-retailers under the circumstance of non-cooperation supply chain is discussed in this paper, an improved linear price discount strategy is also provided. This strategy considers two situations of incremental discount and decremental discount at the same time. Moreover, Stackelberg game model of both parties’ order on supply and demand is given in this paper. The numerical analysis result demonstrates that discount model is very effective in improving coordination on operation of supply chain.

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تاریخ انتشار 2013